At first glance the Nokia Theater in Times Square seemed like an odd place to plan the Interactive Advertising Awards. In fact, Times Square is an odd place for New Yorkers to plan anything, it is a place most of us are happy to avoid at all costs , and all week the One Show was held in such tremendous venues the Times Square locale seemed like an odd selection. But walking toward the theater as the bright lights of New York's most famous square shown down on me illuminating the latest Sean John products and keeping me informed of the Nasdaq's doings I realized that this was the perfect location for the Interactive Awards.
This realization was supported upon entering the theater and seeing the Wrestling Ring in which the podium sat and the masked wrestlers ran about. This was not a typical awards show.
But I'm getting ahead of myself. First I ordered a drink from the Heineken bar top and found a Yahoo! plastic ice cube floating in it illuminating my glass. Then I met a series of young members of the advertising world and did the whole business card exchange, then I met a series of older members and again, business cards were exchanged, then we entered the show and I was blown away by the winners.
The advertisements and approaches to advertising that these (mostly) young innovators are taking was not only a revelation in terms of the direction of advertising but also the direction of human interaction in general. Unique new approaches to story telling and concept promotion will certainly find avenues beyond the world in which they currently inhabit but it was very exciting to see them in their infancy at the show.
Check out the judges and the winners here.
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