At first glance the Nokia Theater in Times Square seemed like an odd place to plan the Interactive Advertising Awards. In fact, Times Square is an odd place for New Yorkers to plan anything, it is a place most of us are happy to avoid at all costs , and all week the One Show was held in such tremendous venues the Times Square locale seemed like an odd selection. But walking toward the theater as the bright lights of New York's most famous square shown down on me illuminating the latest Sean John products and keeping me informed of the Nasdaq's doings I realized that this was the perfect location for the Interactive Awards.
This realization was supported upon entering the theater and seeing the Wrestling Ring in which the podium sat and the masked wrestlers ran about. This was not a typical awards show.
But I'm getting ahead of myself. First I ordered a drink from the Heineken bar top and found a Yahoo! plastic ice cube floating in it illuminating my glass. Then I met a series of young members of the advertising world and did the whole business card exchange, then I met a series of older members and again, business cards were exchanged, then we entered the show and I was blown away by the winners.
The advertisements and approaches to advertising that these (mostly) young innovators are taking was not only a revelation in terms of the direction of advertising but also the direction of human interaction in general. Unique new approaches to story telling and concept promotion will certainly find avenues beyond the world in which they currently inhabit but it was very exciting to see them in their infancy at the show.
Check out the judges and the winners here.
Tuesday, May 13, 2008
Monday, May 12, 2008
One Show College Awards Photos
The One Show's College Awards at the Prince George Ballroom. Contributors from 32 different school exhibited their work with quality that rivaled their soon-t0-be colleagues.
Friday, May 9, 2008
One Show College Competition Winners
Below are the winners from last night's One Show College Competition. Photos and a round-up to follow.
| Category | Award | Art Director | Writer | School |
| PRINT | GOLD | Elliot Nordstrom & Phil Van Buren | Elliot Nordstrom & Phil Van Buren | University of Colorado / Boulder |
| PRINT | SILVER | Jiashan Wu, Ryan Wi & Yangjie Wee | Jiashan Wu & Ryan Wi | Parsons The New School for Design / New York, NY |
| PRINT | BRONZE | David Gonzalez, Dev Gupta, Dale Austin & Travis Weber | | University of Texas – Texas Creative Program |
| TELEVISION | SILVER | Aiden Ho, Brigham White | J. Smith | Miami Ad School / Miami Beach, FL |
| TELEVISION | BRONZE | Justin Stielow | Timothy Bildsten | Miami Ad School / Miami Beach, FL |
| TELEVISION | BRONZE | Raquel Gimenez | Jake Dubs | VCU Brandcenter, Richmond, VA |
| INNOVATIVE MARKETING | SILVER | Jeongjyn Yi | Jeongjyn Yi | School of Visual Arts / New York |
| INNOVATIVE MARKETING | BRONZE | Brenda G. Cevallos | Matt Miller | Brigham Young University |
| INTERACTIVE | GOLD | Tomas Jonsson | Carl Fredrik Jannerfeldt | Berghs School of Communication / Stockholm |
| POSTER DESIGN | GOLD | Ronald J. Cala II (Designer & Illustrator) | | Tyler School of Art, Temple University |
| POSTER DESIGN | SILVER | Stacy Mann | Harry Kniznik (Writer) | The Creative Circus / Atlanta |
| POSTER DESIGN | BRONZE | | Kelly Hanner (Designer & Writer) | Texas State University |
Thursday, May 8, 2008
One Show Photos
The King was great. It'd probably be difficult not to be funny in that outfit but he was especially hysterical. See below for a recap of the evening.
One Show Recap
The Allen Room at Jazz at Lincoln Center was one of the best advertisements of the evening. With 50 foot high floor-to-ceiling windows looking out on Columbus Circle and a three piece jazz band sounding like they were performing at Carnegie Hall the evening’s cocktail hour started out very promisingly. Somewhere around 600 people made their way to The One Show last night for the most distinguished advertising awards in the biz – and to throw a few back, flirt a bit and eat some appropriately named jumbo shrimp.
The event was a collection of very talented, eclectically dressed people of seemingly all persuasions. Some of the attendees wore suits or ball gowns while others could just have easily been banging away on their Macs in a Brooklyn coffee shop.
For me it was an interesting (and first extensive) look into the advertising industry and an opportunity to collect business cards like I was having a raffle for a free lunch at the end of the evening.
“At One Show events the people who have come up want to help the people who are coming up,” said Phil Growick, the Managing Director at Jerry Fields Associates (A Company of The Howard, Sloan, Koller Group according to his business card).
And it really did seem like that. At one point I was talking with a guy (Greg Hahn from BBDO) who looked like a less mysterious version of Jack White just having a casual conversation and later he collected an award for the HBO Voyeur ads – the coolest of the night in one man’s estimation.
“It’s the best of the best,” Hahn said. “There’s a lot of inspiration here and you get to see the gold standard of the advertising industry.”
The awards themselves were hosted by Tom Papa who was funnier off the cuff than scripted. And the music played throughout the show was Vampire Weekend type, super hip, but not in a too-cool-for-school-kind-of-way stuff.
All in all a very cool show, and some of the better adverts I’ve seen this side of five or six Super Bowls ago.
Check back in tomorrow for a recap of the Student Awards Show.
The event was a collection of very talented, eclectically dressed people of seemingly all persuasions. Some of the attendees wore suits or ball gowns while others could just have easily been banging away on their Macs in a Brooklyn coffee shop.
For me it was an interesting (and first extensive) look into the advertising industry and an opportunity to collect business cards like I was having a raffle for a free lunch at the end of the evening.
“At One Show events the people who have come up want to help the people who are coming up,” said Phil Growick, the Managing Director at Jerry Fields Associates (A Company of The Howard, Sloan, Koller Group according to his business card).
And it really did seem like that. At one point I was talking with a guy (Greg Hahn from BBDO) who looked like a less mysterious version of Jack White just having a casual conversation and later he collected an award for the HBO Voyeur ads – the coolest of the night in one man’s estimation.
“It’s the best of the best,” Hahn said. “There’s a lot of inspiration here and you get to see the gold standard of the advertising industry.”
The awards themselves were hosted by Tom Papa who was funnier off the cuff than scripted. And the music played throughout the show was Vampire Weekend type, super hip, but not in a too-cool-for-school-kind-of-way stuff.
All in all a very cool show, and some of the better adverts I’ve seen this side of five or six Super Bowls ago.
Check back in tomorrow for a recap of the Student Awards Show.
Tuesday, May 6, 2008
14th Annual Student Exhibition
The One Show Education Festival kicked off last night at the Prince George Ballroom in Manhattan. Below are pictures from the event which featured the work of over 300 students from 32 different advertising and design schools. The event provided over 200 attendees a chance to view the future of the advertising landscape while meeting faculty members and industry experts. Check back here throughout the week for updates on the Education Festival.
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